Contents
1. Who We Are
This Privacy Policy applies to GigWheels Private Rental Car Agency ("GigWheels," "we," "us," or "our"), a Georgia-based rental car company operating the website gogigwheels.com and the sub-brands Daily Rentals and Drive Elite.
We rent vehicles to gig workers, short-term renters, and luxury clients throughout the State of Georgia. We are the data controller for the personal information collected through our website, application forms, and rental contracts.
2. Information We Collect
2.1 Information You Provide Directly
When you submit a form, apply to drive, or rent a vehicle, we collect:
- Identity information: full legal name, date of birth, home address
- Contact information: email address, phone number
- Driving credentials: driver's license number, license state, license expiration date
- Driving history: self-reported accident history within the last 3 years, prior gig-platform removal/deactivation history, currently approved gig platforms
- Employment information: which gig platforms you plan to drive for (Uber, Lyft, DoorDash, Instacart, Amazon Flex, Grubhub, Shipt, Uber Eats, and others), your rideshare/delivery experience level
- Rental preferences: vehicle class interest, pickup timing, notes to onboarding
- Consent records: your agreement to our terms, background-check authorization, and rental agreement e-signatures
2.2 Information Collected Automatically
- Technical data: IP address, browser type, operating system, device type, referring URL, timestamps
- Usage data: pages visited, form fields interacted with, submission attempts
- Cookies & similar technologies: see Section 9 below
2.3 Information from Third Parties
- Background check results from our background-check vendor (see Section 11)
- Motor Vehicle Records (MVR) from the Georgia Department of Driver Services or comparable state authority
- Payment / creditworthiness signals from our payment processor
3. How We Use Your Information
We use your information only for the purposes below:
- To evaluate your driver application and determine rental eligibility
- To verify your driver's license, run background checks, and confirm your driving record
- To contact you about your application, rental, vehicle swap, roadside assistance, or account matters
- To generate, deliver, and store your rental agreement and e-signature
- To process rental payments, deposits, and any incidental charges
- To provide customer support and respond to inquiries
- To send transactional messages (rental reminders, return notices, receipt emails)
- To detect and prevent fraud, unauthorized access, and misuse of our vehicles
- To comply with our legal, tax, insurance, and regulatory obligations under Georgia and U.S. law
- To improve our website and services in aggregate (anonymized analytics)
We do not:
- Sell your personal information to third parties
- Rent, trade, or lease your data to marketers
- Share your data with social media platforms for advertising
- Use your data for automated decisions that legally deny you a rental (see Section 12)
4. Legal Basis for Processing
We process your personal information based on one or more of the following legal grounds:
- Consent — you check the consent box on our application form authorizing background checks and contact
- Contract — processing is necessary to enter into or perform under a rental agreement with you
- Legal obligation — retention of rental records required by Georgia motor vehicle rental law, IRS/tax authorities, and our commercial insurance carrier
- Legitimate interest — fraud prevention, network security, and improving our services
5. Who We Share Your Information With
We share your data only with the specific service providers and parties below, and only to the extent necessary:
5.1 Service providers (data processors)
- Netlify, Inc. — website hosting, form submission storage, and email notifications. Netlify Privacy Policy
- Google LLC — Google Fonts (loads webfonts; may log your IP)
- GoHighLevel (LeadConnector) — customer relationship management (CRM), applicant pipeline tracking, automated follow-up messaging. GHL Privacy Policy
- Background check vendor — driver history verification (specific vendor disclosed at time of application)
- E-signature vendor — rental agreement signing and document storage
- Payment processor — deposit and rental payment handling; card details are handled by the processor and never stored on our servers
- SMS & email delivery providers — transactional messages about your rental
- Insurance carrier — if a claim, incident, or accident occurs during your rental
- Roadside assistance provider — 24/7 tow, lockout, and jump-start services
Each of these providers is bound by a data-processing agreement or their published privacy terms and is permitted to use your data only to provide services to us.
5.2 Legal disclosures
We may disclose your information when required by law, including:
- In response to a valid subpoena, court order, or law enforcement request
- To Georgia Department of Driver Services or law enforcement in the event of a vehicle-related incident, accident, or theft
- To toll-road authorities if your rental incurs unpaid tolls or citations
- To protect the rights, property, or safety of GigWheels, our customers, or the public
5.3 Business transfers
If GigWheels is involved in a merger, acquisition, or sale of assets, your information may be transferred to the successor entity. We will notify you before your information becomes subject to a different privacy policy.
6. How Long We Keep Your Information
- Active renters: for the duration of your rental relationship, plus 7 years after your last rental (to satisfy IRS, insurance, and Georgia motor vehicle rental law requirements)
- Declined applicants: up to 2 years, so we don't re-run background checks on the same person and can defend an adverse-action decision if challenged
- Website form submissions (contact, daily-rental, drive-elite inquiries): up to 3 years
- Marketing emails / SMS opt-ins: until you unsubscribe, plus 60 days for suppression list
- Cookies & analytics: 13 months maximum
After the applicable retention period, your data is securely deleted or anonymized.
7. How We Protect Your Information
We use industry-standard safeguards, including:
- HTTPS/TLS encryption for all data submitted through our website
- Encryption at rest for stored personal information
- Access controls limiting employee and vendor access to a need-to-know basis
- Vendor due diligence on all third-party processors
- Regular review of security practices
8. Your Rights & Choices
Depending on where you live, you may have the following rights regarding your personal information:
- Access — request a copy of the information we hold about you
- Correction — ask us to fix inaccurate or incomplete information
- Deletion — ask us to delete your information (subject to legal retention obligations)
- Portability — receive your data in a machine-readable format
- Opt-out of marketing — stop promotional emails or SMS at any time (transactional rental messages will continue as long as you have an active rental)
- Withdraw consent — where we rely on consent, you may withdraw it at any time
- Non-discrimination — we will not refuse service, charge a different price, or provide different quality to you because you exercised a privacy right
To exercise any of these rights, email rent@gogigwheels.com with the subject line "Privacy Request". We will verify your identity and respond within 30 days (or 45 days if we notify you of an extension).
8.1 California residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know the specific categories of personal information collected in the last 12 months, and the right to opt out of "sale" or "sharing" of your data. GigWheels does not sell your personal information.
9. Cookies & Tracking Technologies
Our website uses the following types of cookies:
- Strictly necessary cookies — required for the site to function (e.g., form submission, security)
- Functional cookies — remember your preferences (e.g., which brand tab you were on)
- Analytics cookies — anonymous, aggregated statistics on how visitors use the site
You can control cookies through your browser settings. Blocking strictly necessary cookies may prevent parts of the site from working correctly.
We do not use advertising cookies, cross-site tracking pixels, or session replay tools that record your keystrokes or screen contents.
10. Children's Privacy
Our services are intended for adults age 25 or older. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected data from a minor under 18, we will delete it. If you believe we have collected such information, please contact us at rent@gogigwheels.com.
11. Background Checks & FCRA Notice
As part of the rental application process, we may obtain a consumer report or investigative consumer report from a third-party background check provider. This report may include:
- Driving record (motor vehicle report / MVR)
- Criminal history
- Identity verification
- Prior rental history from cooperating databases
By submitting the application and checking the consent box, you authorize GigWheels to obtain these reports under the federal Fair Credit Reporting Act (FCRA) and applicable Georgia law.
Your rights under the FCRA include:
- The right to know what information the report contains
- The right to receive a copy of the report at no cost within 60 days if we take adverse action based on it
- The right to dispute inaccurate information directly with the consumer reporting agency
- A copy of the "Summary of Your Rights Under the Fair Credit Reporting Act" — available at consumerfinance.gov
If we deny your application based in whole or in part on information contained in the report, we will provide you with an adverse action notice including the name and contact information of the reporting agency, so you can obtain and dispute the report.
12. Automated Applicant Scoring
GigWheels uses an internal risk-scoring tool that generates a numeric score (0–100) based on the information you provide in your application. This score is used solely as a guide to help our team prioritize follow-up. It does not, by itself, determine whether your application is approved or denied.
All approval and denial decisions are made by a human after reviewing the full application, background check, and any additional context. If we deny your application, we will provide the reason(s) upon request as required by the FCRA and Equal Credit Opportunity Act (ECOA).
The scoring factors we use include: self-reported accident history, gig-platform history, currently-approved platforms, driver's license state, planned rental use, and rideshare experience. We do not use ZIP code, name, or any other factor known to correlate with a protected characteristic (race, color, religion, national origin, sex, familial status, disability, or age above 25).
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do:
- We update the "Last updated" date at the top
- For material changes, we email active renters and applicants at their address on file at least 30 days before the change takes effect
- Your continued use of our services after the effective date constitutes acceptance of the updated policy
Prior versions of this policy are available upon request.
14. How to Reach Us
Questions, requests, or complaints about this Privacy Policy or your personal information:
Privacy Contact
GigWheels Private Rental Car Agency
Attn: Privacy Officer
Atlanta, Georgia
📧 rent@gogigwheels.com
📞 (404) 360-3195
🕘 Mon–Fri, 9:00 AM – 6:00 PM EST
We respond to all privacy requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Georgia Attorney General's Consumer Protection Division at consumer.georgia.gov.